A minimalist guide for the culture-savvy
City Brief
Design, Illustration
City Brief is a seasonal guide tucked into the corners of urban cafés, bars, and restaurants
At Argon Design, I worked with City Brief to reimagine how a city guide could feel. Unlike tourism-heavy publications, this guide features exclusively independent, local destinations across coffee, food, drinks, events, makers, and more – curating each centre's unique character. Released quarterly, each edition includes a set of seasonal colours, minimalist icons and clean layouts, drawing in discerning readers and premium advertisers.
SEASONS
CATEGORIES
Project outcomes
- Designed a minimalist layout, incorporating cohesive colours and icons
- Developed clear and comprehensive brand guidelines and an external media kit
- Populated, formatted, and reviewed each edition for print
- Created a flexible, adaptable template tailored to the needs of various cities
- Provided strategic consulting for publication launches in Hamburg and Basel
- Adapted the content to fit inside a condensed folded A3 lift-out
